Cloud computing is a kind of computing that is meant to provide various services like data server, storage units, networking architecture, data analytics and other. The enterprises that offer these services are generally termed as cloud providers or cloud operators. In a broader perspective, there are three kinds in which a cloud can be deployed. These include public, private (or on premise) and hybrid (combination of both on premise equipment and public). The public cloud is an open platform and can be accessed and utilized by anyone, authorized to use the cloud. The public cloud has a higher risk of intrusion and security breaches, and thus various enterprises are moving their adoption to private or hybrid deployment.
The cloud has provided a variety of benefits to its users. In a survey by Right Scale, 62% of the cloud professionals feel a faster access to the infrastructure. 61% of the professionals reported greater scalability and 56% of the professionals reported higher availability. Cloud computing has been developed so as to be a usual procedure of any business strategy and planning.
The higher availability, scalability and manageability has encouraged many small and large enterprises to move their services over cloud. This includes a long list of industry verticals, especially, IT, retail, banking and financial services, where the customer data security and analytics is a prime concern. The public cloud services may be offered free or on a pay-per usage model and offers many features and benefits as ultimate scalability, cost effective models, reliability and others. Recent developments in IT and Innovation has increased the public cloud service market.
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The prominent players in the Public Cloud Service Market are - International Business Machines Corporation (U.S.), Amazon.com, Inc. (U.S.), Microsoft Corporation (U.S.), Google (U.S.), Hewlett-Packard (U.S.), Salesforce.com (U.S.), Oracle Corporation (U.S.), VMware, Inc.(U.S.) , Cisco Systems, Inc. (U.S.), Verizon Wireless (U.S.), and Rackspace Inc. (U.S.) among others, are profiled in Market Research Future analysis and are at the forefront of competition in the global Public Cloud Service market.
Segmentation by delivery model: software as a service (SaaS), platform as a service (PaaS), infrastructure as a service (IaaS)
Segmentation by vertical: telecommunication, information technology, banking, insurance, retail, education, others
Segmentation by end-user: small and medium business, large enterprise
Segmentation by region: North America, Europe, Asia Pacific, Latin America, Middle East Africa.
The geographical analysis of public cloud service market is done for regions such as Asia pacific, North America, Europe and rest of the world. The major factors contributing to the growth of IT modernization has been able to successfully drive the market of public cloud service in North America. It has also been observed that United States is the leading country in adoption of public cloud service. Europe has a fair share in the public cloud service market and is expected to grow steadily over the forecast period. The public cloud service market is expected to grow significantly in Asia Pacific as the adoption of this technology in various industries are growing significantly.
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